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Social Networking Meets the World of Zinfandel
ROUGH AND READY, Calif. (Business Wire EON/PRWEB ) September 11, 2008 --
Zinfandel Advocates & Producers (ZAP) has launched www.ZinWorld.org,
the world’s first full service internet
resource center for Zinfandel. No other wine-grape varietal has such a
resource on the internet today.
ZinWorld.org is a Zinfandel
search portal and an online social networking site where wineries,
growers and consumer/members (referred to as “Advocates”)
build mini-sites, post information, exchange emails, photos, and search
locations through Google Maps technology. Even though the site/portal is
new, wineries
and Advocates
are busy building their mini-sites and the video
‘channel’ is
hopping as well.
ZinWorld.org made its ‘beta’
debut at the Zinfandel Advocates & Producers’
Grand Zinfandel Tasting on Saturday, January 26, 2008, at Fort Mason in
San Francisco, part of Zinfandel Advocates & Producers’
four day Zinfandel Festival--where 10,000 people enjoyed the array of
Zinfandel-themed events.
The 18th Annual Zinfandel Advocates & Producers
Festival will take place January 28-31, 2009 in San Francisco: tickets
go on sale on October 1 (2008) from 530/274-4900 or www.zinfandel.org;
updates can be found at www.zinfandel.org
and www.ZinWorld.org.
“The creation of ZinWorld is a major
breakthrough for us,” comments Bruce Walker,
President of the Board of Directors (and President of Starry Night
Winery). “This investment in website
technology makes new methods available to enhance our efforts to
preserve Zinfandel for the future, and creates a dynamic resource for
our members.” Walker describes ZinWorld as a
location where members tap into a powerful, innovative search system
that supports their interests. “I predict
this new website will propel our organization to the forefront of the
wine world by connecting those who make Zinfandel with those who enjoy
drinking it, and will increase recognition and appreciation for
Zinfandel as America’s Heritage Wine.”
Zinfandel Advocates & Producers, as an organization, established an
enormous wine industry paradigm when its founding members decided that
consumers would be welcomed as members (“Advocates”)
in 1991 when 22 vintners founded the group. That was an unprecedented
step since most wine industry varietal- or region-specific organizations
limited their membership to wineries. Today the membership consists of
winegrowers, winemakers and wine enthusiasts. The common focus is the
preservation and recognition of Zinfandel as America’s
heritage wine. The organization has approximately 300 winery-members,
over 5,000 advocate-members and over 80 associate members.
ZinWorld was designed by Jared Krupnick (www.Pullseye.com),
designer and webmaster of www.zinfandel.org.
Visit www.zinfandel.org to join
and research Zinfandel. Zinfandel Advocates & Producers is a non-profit
501(c)(3) organization, dedicated to advancing public knowledge of and
appreciation for American Zinfandel and its unique place in our culture
and history. Contributions, grants and gifts are tax deductible to the
extent allowed by law and provide support for our research and
educational programs. The group’s federal tax
ID is 94-3151462.
See the original story at: http://eon.businesswire.com/releases/zinfandel/advocates/prweb1319894.htm
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