Graj + Gustavsen Retained to Bring Next Generation Innovation to the Waterford
Wedgwood Group
NEW YORK (Business Wire EON/PRWEB ) December 10, 2008 --
Graj + Gustavsen (G+G, www.ggny.com),
an integrated branding firm known for building and revitalizing consumer
brands, today announced that it has been retained by Waterford Wedgwood
USA, Inc (Waterford, www.waterfordwedgwood.com)
to bring new life to the Company’s Fine China and Crystal merchandising
efforts, rejuvenate the category and department and work on a wide range
of strategic initiatives designed to position the Waterford Brand for
it’s Next Generation of Growth.
As part of the agreement, G+G will work closely with Waterford’s CEO,
David Sculley and his senior management team to help the Waterford Brand
more deeply resonate with the ever changing tastes of today’s consumers.
G+G is charged with working on a wide range of strategic initiatives
including: collaborating with Waterford and its retail partners to
reinvent the Fine China and Crystal category and Wedding and Gift
Registry department, expanding the Brand into new product
collections and categories and redefining the entire physical brand
experience. Innovation and increased relevancy are key objectives.
“Waterford is a true iconic brand whose name resonates with consumers
around the globe,” said Simon Graj, Founding Partner of G+G. “There is a
tremendous opportunity to drive growth in the business and to build on
the brand equity with a modernized concept that reaches today’s younger
consumers. We are thrilled to be working with the Waterford team to
evolve and reposition the brand for its next generation of growth.”
David Sculley, CEO of Waterford Wedgwood USA, Inc stated, “We are
excited to be working with the team at Graj + Gustavsen. Their talent
and expertise in consumer brand positioning and insight into global
lifestyle trends make them the ideal strategic partner to help
reinvigorate the Waterford brand.”
Known for its premium products, Waterford Wedgwood designs, manufactures
and markets an extensive range of crystal objets d'art, stemware, fine
china and gifts for distribution throughout the world. The Waterford
Company (www.waterford.com)
was first founded in 1783 in Waterford, Ireland and its brands include: Waterford
China, Waterford Crystal, Michael Aram for Waterford, Robert
Mondavi by Waterford, Marc Jacobs Waterford and Marquis by
Waterford. The Wedgwood Company (www.wedgwood.com)
was founded in 1759 in Burslem, Staffordshire and its brands include: Wedgwood,
Vera Wang Wedgwood, Jasper Conran at Wedgwood, Martha
Stewart Collection Wedgwood, and Barbara Barry Wedgwood. The
Royal Doulton Company (www.royaldoulton.com)
was founded in 1815 in Lambeth, South London and its brands include: Royal
Doulton and Monique Lhuillier for Royal Doulton.
About Graj + Gustavsen
Graj + Gustavsen is a New York based strategic and creative branding
firm. For 20 years, G+G has partnered with brand owners, investors, and
operators to successfully maximize brand value by creating, extending,
and rejuvenating businesses and Brands. For more information, please
visit www.ggny.com.
See the original story at: http://eon.businesswire.com/releases/waterford_wedgwood/next_generation/prweb1734864.htm
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