The New York Times Company Launches ShifD in Beta
Portability Application Allows Users to Seamlessly Shift Information
Between Computers and Mobile Devices
NEW YORK (Business Wire EON/PRWEB ) February 24, 2008 --
The New York Times Company announced today the beta launch of ShifD,
an application that provides users the capability to seamlessly shift
content between their computers and mobile devices. ShifD eliminates the
need to separately save certain information to both a computer and a
mobile device. Users can update information from any Web browser, by
text message from a mobile phone, through a mobile Web browser or by
using the downloadable application on Adobe®
AIR™. Information added through any of the
various methods is saved to the user’s ShifD
account and automatically updated on all devices.
For the beta launch users can add and save content through ShifD
in three categories:
-
Notes – save everything from your grocery
list to the book title your friend recommended.
-
Links – save links to news articles or links
to sites from around the Web to be viewed later.
-
Places – save addresses with corresponding
maps.
“ShifD is an
experiment in giving users the power to bring their content with them by
easily shifting it among all of their Web-enabled devices,”
said Michael Zimbalist, vice president, research and development
operations, The New York Times Company. “We
see a future for device-independent media, with convergence around the
user experience and not any particular delivery platform. Developing
services that allow users to access content wherever they are and on
whichever device they choose is an important part of our strategy."
ShifD was conceived by Nick Bilton,
design integration editor and user interface specialist for The New York
Times, and Michael Young, creative technologist, research and
development for The New York Times Company, at the 2007 Yahoo! BBC Hack
Day London competition. The application won the competition’s
award for Best Overall Hack.
To sign up for the beta launch visit: http://ShifD.com.
ShifD will work on most mobile phones and
blackberries in the United States.
Adobe AIR is a new
cross-operating system application runtime that extends rich Internet
applications to the desktop, which is compatible with both Macintosh and
Windows computers.
mBlox is providing the SMS services enabled by the mBlox global platform.
The New York Times Company (NYSE: NYT), a leading media company with
2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com,
Boston.com and About.com. The Company’s core
purpose is to enhance society by creating, collecting and distributing
high-quality news, information and entertainment.
© 2008 All rights reserved. Adobe, the Adobe
logo and Adobe AIR are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other countries.
This press release can be downloaded from www.nytco.com
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5617934
See the original story at: http://eon.businesswire.com/releases/new_york/shifd/prweb720744.htm
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