World Frozen Fruits and Vegetables Market to Exceed 21.5 Million Tons by 2012, According to New Report by Global Industry Analysts
Consumption of frozen fruits and vegetables in daily diets is steadily increasing, driven by shifting food preferences, and rising consumer emphasis on health and well-being. Factors such as fast paced lifestyles, more number of workingwomen, round-the-year availability, convenience and the development of innovative freezing technologies are all expected to drive growth in the marketplace, triggering a projected rise in world consumption to 21.5 million tons by 2012.
San Jose, CA (PRWEB) November 10, 2008 -- The market for frozen vegetables and fruits continues to gain momentum with leading manufacturers commercializing the benefits of vegetables and fruits as an indispensable part of a healthy diet. Consumers' reluctance to settle for plain vegetables is leading manufacturers in this space to develop and introduce numerous innovative easy to cook garnished, spiced and seasoned frozen fruits and vegetables designed to tantalize the taste-buds of demanding consumers.
World frozen fruits and vegetables market is dominated by the US and Europe, together accounting for 74% of the global sales estimated in 2008, as stated by the recent report published by Global Industry Analysts, Inc. Emerging markets such as Asia, Latin America and Russia offer huge potential, given the relatively lower market penetration of these products. The market for frozen foods in Europe is experiencing a mixed bag of opportunities, and challenges with Germany, the UK, and Scandinavia reporting sedate growth arising due to market saturation and maturity, while Italy, France, Spain, and Portugal are witnessing relatively faster growth.
Given the increasing market clamor about the health benefits of vegetable consumption, the frozen vegetables category is expected to witness sanguine market conditions in the coming years. Frozen vegetables market in the United States is expected to reach 9.1 million tons by 2015, while Latin America is expected to offer the highest growth opportunity, with the market projected to expand at a CAGR of about 6.88% during the period 2011 through 2015. The rising popularity of frozen fruit products is propelled by the fast paced modern lifestyle that has led consumers to look for easy and hygienic fruit dishes that eliminate the conventional hassles of cleaning and chopping fresh fruits. The worldwide frozen fruit market is expected to rise by 247 thousand tons between the period 2008 to 2012, mostly driven by gains in United States and Asia-Pacific.
Development of advanced freezing technologies have enabled efficient preservation of the nutritional value of fruits and vegetables for longer times, have reduced material losses and have resulted in longer product shelf life. All of these factors have helped boost product popularity among consumers. Given, the dynamic and intensely competitive market environment, product innovation ranks as a key to success in the marketplace. Manufacturers have inundated the market with innovative vegetable mixes, featuring preserved freshness, enriched taste, and nutritional fortification, that are easy to cook with meat for quick meal preparation, in new convenient packages. Innovation that tinkers with a brand's functionality is the buzzword that determines consumer value and benefits. Essential pre-requisites of winning branding strategies include strategic emphasis, focus and insight on consumer requirements and value additions. Brand extension is currently emerging as the latest in vogue among marketers.
Key players dominating the global Frozen Fruits and Vegetables market include Ardo Group, Birds Eye Foods Inc, Bonduelle, ConAgra Foods Inc, Lamb Weston Inc, Findus Sweden AB, Geest Limited, Gelagri Bretagne SA, Green Giant, H.J. Heinz Company, Hajdufreeze, McCain Foods, Merko Gida Sanayi ve Ticaret A.S., NG Fung Hong Limited, Pinguin N.V., Simplot Australia Pty Ltd., Simplot Food Group, Unilever Plc, Unifrost NV and Vivartia S.A., among others
The report titled "Frozen Fruits and Vegetables: A Global Strategic Business Report" published by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, key markets worldwide, product overview, product introductions/innovations, and recent industry activity. The report analyzes market data and provides analytics in volume sales for regions such as the United States, Canada, Japan, Europe, Asia Pacific (excluding Japan), Latin America, and Rest of World. The study also analyzes the Frozen Fruits and Vegetables market by the following product segments - frozen fruits market and frozen vegetables.
For more details about this research report, please visit http://www.strategyr.com/Frozen_Fruits_and_Vegetables_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press @ StrategyR.com
Web Site http://www.StrategyR.com/
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