Erickson Retirement Communities Establishes Realty & Moving Services
Company to Help People Sell Their Houses and Attain the Retirement
Lifestyle That They Want
CATONSVILLE, Md. (Business Wire EON/PRWEB ) January 16, 2008 --
Erickson Retirement Communities today established the framework for
operating its own national realty and moving service company to help
retirees sell their houses and move into Erickson campuses. Erickson
Realty & Moving Services (ERMS) offers a bold, unprecedented approach to
helping people sell their homes and move into any of the company’s
20 campuses.
“People want to move into our retirement
campuses,” said Tom Neubauer, senior vice
president of sales for Erickson, adding that more than 100 people have
already moved since the start of 2008. “They
need a little reassurance at this time that they are making the right
real estate decision. We are putting the pieces in place to help them
attain the retirement lifestyle that they want without having to worry
about finances and moving logistics.” Neubauer
said that hundreds of people express interest in the Erickson retirement
lifestyle each week.
The ERMS program has already resulted in a total of 221 settlements in
the Michigan, Illinois and Massachusetts markets where it has been
introduced initially in the past few months. A national rollout is
imminent.
ERMS involves a team of personal moving consultants, retirement
counselors and a comprehensive resource network that encompasses
specially selected realtors, downsizers, stagers, contractors, and
movers. “Together, we are establishing
strategic partnerships and alliances to address the challenges in today’s
real estate market that our customers are faced with,”
said Neubauer.
ERMS works with retirees to help them establish sales prices for their
homes. Marketing assistance is also provided, as are logistical services
related to moving/downsizing. The ERMS team prepares a customer’s
property to obtain the highest sale price within each market. ERMS also
provides heightened exposure of the property and reduced days of market
time.
Retirees who are on Erickson’s Priority List,
as well as people who are reserving apartment homes, are introduced to
their own personal moving consultant who marshals every step of the sale
of their houses and their actual moves for them. “We
are removing the economic -- and the psychological obstacles -- to
moving,” said Neubauer.
Advertising support of ERMS includes an array of direct mail,
newsletters and Erickson Tribune newspaper articles tailored to
customers (and their needs) and specific markets.
More than 20,000 people presently live at Erickson campuses. “We
are optimistic about the coming year,” said
Neubauer.
See the original story at: http://eon.businesswire.com/releases/erickson/retirement/prweb632351.htm
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