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Care.com Announces Andrea Cohen as Advisor to the Company

Care.com (www.care.com), the premier source of trustworthy family care options, is pleased to announce that Andrea Cohen, Co-Founder and CEO of HouseWorks, a home care company dedicated to helping seniors live at home, will serve as an advisor to the company.

Waltham, MA—September 16, 2008—Care.com (www.care.com), the premier source of trustworthy family care options, is pleased to announce that Andrea Cohen, Co-Founder and CEO of HouseWorks, a home care company dedicated to helping seniors live at home, will serve as an advisor to the company. In her advisory role, Cohen will help guide the growth of Care.com’s senior care offering as the company strives to support the growing number of families faced with care needs for their aging loved ones.

Care.com Logo
Care.com Logo

For the past 20 years, Andrea Cohen has been a leader in eldercare business development, transforming the way private-pay services are delivered through a series of successful, widely replicated ventures. Throughout her career, her driving vision has been to create a society where seniors can age in place by developing innovative home care options and supporting family caregivers. As HouseWorks CEO, she has crafted pioneering partnerships for providing services to residents of long-term care facilities, senior housing, and naturally occurring retirement communities such as Beacon Hill Village—a neighborhood retirement community in downtown Boston.

“We are thrilled to have Andrea on board as an advisor to Care.com,” said Sheila Lirio Marcelo, Founder and CEO of Care.com. “Andrea’s expertise will be a great asset as we continue to expand our senior care offering. Her leadership has been instrumental in raising standards throughout the home care industry.”

Care.com provides families with a national network of trusted senior caregivers. Families can find home care, transportation resources, senior companions and more by visiting Care.com and reviewing profiles of caregivers in their area. All caregiver profiles are pre-screened, and members can run free background checks, listen to recorded references and view caregiver ratings. These aspects of the service provide users an added layer of confidence and security when making important decisions regarding family care needs.

“Often, families don’t know where to turn when making decisions about the care of their loved ones,” said Cohen. “It’s important for them to have access to the right resources, so that all seniors have the opportunity to live at home, no matter how challenging their circumstances. I’m excited about the opportunity to assist Care.com in providing families with the guidance they need.”

Cohen is currently a member of the Board of Directors of the National Family Caregiver’s Association, the National Private Duty Association, the Massachusetts Home Care Alliance, the Massachusetts Compassionate Care Coalition and the Boston College Graduate School of Social Work.

Launched in May 2007, Care.com helps families find babysitters, nannies, pet sitters, senior caregivers, housekeepers and tutors through a national network of trusted caregivers. For more information on Care.com's senior care services, visit http://www.care.com/seniorcare.

About Care.com
Care.com (www.care.com) is the premier source of trustworthy care options for children, elderly parents, pets and your home. The company provides a simple and safe way for families and individuals to manage their care needs. Care.com offers a full breadth of subscription-based services – child care, tutoring, senior care, pet care and housekeeping – to address the lifecycle of specific care needs, while providing free background checks and a suite of tools and resources for selecting the best care possible. The company was founded in 2006 with a mission to help people achieve a more balanced life through smart care connections.

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Mark Crowley
Care.com
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