Tree Top, Inc. Takes Fruit to a Whole New Level

Tree Top Introduces Innovative Functional Beverage, the First of its Kind

We wanted to create a beverage unlike any other in the juice aisle We learned consumers wanted a weight management benefit 2 to 1 over any other function. My challenge was to create a beverage that gave consumers what they wanted, while still tasting delicious. I think we've done that.

Selah, WA (Vocus/PRWEB ) March 3, 2009 -- Americans are turning to healthier lifestyle choices following more than a decade of expanding waistlines and poor food choices. This is especially true as spring break approaches, with vacationers flocking to sunny destinations ripe with opportunities to show off their best beach bodies.

After months of extensive research to find out what consumers wanted, Tree Top developed, trim(R), the first beverage to provide one full fruit serving coupled with weight management functionality.

"We wanted to create a beverage unlike any other in the juice aisle," said John Baranowski, Tree Top's lead food scientist. "We learned consumers wanted a weight management benefit 2 to 1 over any other function. My challenge was to create a beverage that gave consumers what they wanted, while still tasting delicious. I think we've done that."

Consumer habits are driving health and wellness trends. Functional food and beverage sales are growing as more people in the U.S. are investing in healthier lifestyle choices. Tree Top, Inc. saw that juice purveyors had not yet responded to that trend. With weight management as the top concern in consumers' minds, trim(R), an enlightened fruit beverage, was developed as the perfect way to add a low-calorie fruit serving to your diet, as well as supply you with natural fortifications that promote a healthy metabolism and curb your appetite.

Each 8-ounce serving contains:

About Tree Top, Inc.:
Tree Top is a 1,300 member grower-owned cooperative in the heart of Washington's apple country. For almost 50 years, we've produced premium, quality juices, fruit based products and ingredients that reflect our passion, attention to quality and craftsmanship. We are committed to providing wholesome, quality products at the best possible value. Tree Top is all about Real Fruit from Real People.

For more information, contact:
Allison McCormick, APR or Ashley Sherrick        
Conkling Fiskum & McCormick, Inc.
(503) 802-4109 / (503) 802-4115
allisonm (at) cfmpdx (dot) com / ashleys (at) cfmpdx (dot) com

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