Brewers Association Poll Finds Quality of Beer Remains Priority Despite Economy
SAVOR: An American Craft Beer & Food Experience
Boulder, CO (PRWEB) June 8, 2009 -- On Saturday, May 30, over 1,900 attendees enjoyed craft beer and food pairings from 68 craft breweries at the sold-out SAVOR: An American Craft Beer & Food Experience at the National Building Museum in Washington, D.C. A post-event survey conducted by the Brewers Association finds that demand for quality beer remains high despite the economy. An overwhelming 91.4 percent of surveyed attendees said the economy has not affected the quality of beer they purchase. In addition, 98.8 percent of respondents cite "high quality" as their main priority when purchasing beer, as opposed to "low price" or "brand recognition."
Sell-out crowd at 2009 SAVOR: an American Craft Beer & Food Experience on May 30, at the National Building Museum in Washington, D.C.
"A total of 68 craft breweries, each small and independent, participated in SAVOR, the premiere beer and food pairing event in the U.S. These breweries are succeeding despite a number of challenges including access to market, rising cost of raw materials and ingredients, and tax issues on both the federal and state level--not to mention the economy," stated Charlie Papazian, President of the Brewers Association. "We're happy that interest in craft beer is so strong that SAVOR, as a second year event, sold out 8 weeks in advance."
Other Results from the SAVOR Survey:
When it comes to spending habits, over half (54.9 percent) of surveyed SAVOR attendees said they spend more than $50 per month on beer, while 36.6 percent spend between $25 and $50 and only 8.6 percent spend less than $25 per month. And contrary to popular belief, many beer lovers enjoy other fermented beverages as well. Nearly half of respondents (46.9 percent) claimed to look outside the beer glass and consider themselves to be cross drinkers (enjoying a combination of beer, wine and/or liquor), while 51.6 percent identify themselves as beer lovers exclusively.
Finally, President Obama's approval ratings apparently extend to the beer-drinking set. When asked to choose between having a beer with President Barack Obama or First Lady Michelle Obama, most respondents (82.5 percent) picked the President over Mrs. Obama.
Survey Methodology: The Brewers Association survey of SAVOR: An American Craft Beer & Food Experience attendees took place online from June 1-2, 2009, with data derived from 257 respondents.
SAVOR Supporters:
Host Supporter: Reyes Beverage Group
Supporting Partners: Samuel Adams, Dogfish Head Craft Brewery
Supporting Breweries: Brewery Ommegang, New Belgium Brewing Company, Rogue Ales, Saranac/The F.X. Matt Brewing Company, Sierra Nevada, The Brooklyn Brewery; Supporters: Beer Advocate; Crosby & Baker Ltd., DRAFT Magazine, Four Points by Sheraton, GreatBrewers.com, Hunterdon Beverage Company, Oak Beverages, Inc., National Beer Wholesalers Association, Siemens Energy and Automation
Contact
Julia Herz
303.447.0816 x 113
www.SavorCraftBeer.com
www.beertown.org
Based in Boulder, Colorado, USA, the Brewers Association (BA) is the not-for-profit trade and education association for small and independent American brewers, their craft beers and the community of brewing enthusiasts. Visit the Web site, www.beertown.org, to learn more. The association's activities include events and publishing: World Beer Cup®; Great American Beer Festival(sm); Craft Brewers Conference and BrewExpo America®; National Homebrewers Conference; National Homebrew Competition; SAVOR: An American Craft Beer and Food Experience; American Craft Beer Week; Zymurgy magazine; The New Brewer magazine; and books on beer and brewing. The Brewers Association has an additional membership division of 17,000+ homebrewers: American Homebrewers Association.
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