Why Ford Should Listen to the Customer (and Drucker)
The Drucker Institute Releases "Drucker Apps," Offering Key Insights on the Customer, Whether You're a Marketer or a Manufacturer, a Buyer or a Seller
Claremont, CA (PRWEB) November 7, 2009 -- The Drucker Institute at Claremont Graduate University today released its latest issue of Drucker Apps, a downloadable collection of useful insights on work and life from the world's foremost expert on organizations and effectiveness, Peter F. Drucker.
Available twice a month, Drucker Apps ties the timeless wisdom of one of the great thinkers and writers of the 20th century to the hottest issues of today, all delivered by the latest in 21st-century technology.
This installment of Drucker Apps was inspired by Ford Motor Co.'s recent report of $1 billion in third-quarter profit--and the realization that, for the company's turnaround to continue, it must prove over the long term that it can provide customers with products that they genuinely value. As Drucker noted, "There is only one valid definition of business purpose: to create a customer."
This edition of Drucker Apps includes:
| | - The purpose-driven business
- The value proposition
- The marketer's blind spot
- Why your sweat doesn't always equal their satisfaction
|
To read the full Drucker Apps, and for more about effective management and ethical leadership, visit www.DRUCKERinstitute.com. Drucker Apps is available via download or RSS subscription.
About the Drucker Institute
The Drucker Institute at Claremont Graduate University is a think tank and action tank whose purpose is to stimulate effective management and ethical leadership across all sectors of society. It does this, in large part, by advancing the ideas and ideals of Peter F. Drucker, the father of modern management.
The Institute acts as a hub for a worldwide network of Drucker Societies: volunteer-driven organizations that are using Drucker's teachings to bring about positive change in their local communities.
In addition, the Institute maintains a digital archive of Drucker's papers; undertakes research that builds on Drucker's writings; offers an annual $100,000 prize for nonprofit innovation; produces curricular material that distills Drucker's decades of leading-edge thinking, including through an engaging, do-it-yourself workshop-in-a-box called "Drucker Unpacked"; applies Drucker's work to current events (through a regular online column in BusinessWeek by Institute Executive Director Rick Wartzman and through Drucker Apps); and hosts visiting fellows with Drucker-like insights and values.
The Institute is a close affiliate of the Peter F. Drucker and Masatoshi Ito Graduate School of Management, which is training the next generation of leaders and managers to do good while they do well.
For more, please visit www.DRUCKERinstitute.com.
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/U3VtbS1Ib3JyLVN1bW0tSW5zZS1FbXB0LVBpZ2ctWmVybw==
|
