Auric Blends Is Engineering The Evolution Of Perfume With Auric Blends Naturals
As Natural Products continue to gain in popularity and hold their position of value in the consumer mind, Natural Perfumery is growing. Auric Blends leads the development of Natural Perfumery with their collection of four exquisite Natural Fragrances.
Graton, CA (PRWEB) November 1, 2009 -- The release of their collection of natural perfumes from one of the natural product industry's leading fragrance manufacturers represents what Auric Blends hopes is the beginning of a paradigm shift in the fragrance category.
Chief Operating Officer, Todd Mezzulo, explains, "The majority of perfumes available on the market today are still made with synthetic ingredients. We created Auric Blends Naturals out of our desire to transcend traditional perfumery. We'd like to help the perfume industry evolve and move into a way of being that can co-exist with our environment and help sustain it."
He goes on to say, "We watched a few of the bigger essential oil companies rush to market with their version of 'natural perfumes' that were really no more than simple essential oil blends better suited for aromatherapy. We stayed patient and waited and continued developing our natural perfumes, staying true to the art of perfumery. In the end, we're glad we waited because these are four absolutely stunning and evocative fragrances that people won't soon forget."
The personal care/HBA category has been deluged with natural product offerings over the past 5-7 years, with the exception of one sub-category, perfume. Auric Blends saw an opportunity and began the development of their Natural Perfume Collection. Most of the major perfumes sold in today's retail chains are still comprised of synthetic ingredients and carried in a base of alcohol. The main reason natural perfumery is playing catch-up is due to the fact that natural perfumers are still working to build a comprehensive library of all-natural resources that can compete with traditional perfumers, who can create just about any fragrance known to exist via synthetic means.
Carried in a base of jojoba and vitamin e oils, Auric Blends Naturals Collection of 4 perfumes are made entirely of all-natural ingredients and contain no synthetics, parabens, alcohol or petroleum products. Made exclusively from essences of fruits, flowers, roots, woods and resins of trees and plants from around the world, each .22 ounce roll-on perfume bottle retails between $11.95 and $15.95.
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About Auric Blends
Founded in 1993 and located in Northern California, Auric Blends manufactures and distributes perfume, incense and other fragrance products to stores across the United States and internationally. Their fragrance products are sold by thousands of retailers nationwide including Whole Foods, Longs Drugs, Sprouts Farmers Markets, Raley's and Walgreens. Egyptian Goddess perfume is also sold on drugstore.com
CONTACT
Danielle Letourneau
Marketing Manager
www.auricblends.com
800-882-7247
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