New Online Silver Store Launched by J. Oliver & Company, Bringing Back Artistic Design to Silver Gifts
J. Oliver & Company is a new source for unique, artistic silver gifts and jewelry. Many of the company's artisans are second or third generation silversmiths who have spent years perfecting their craft and cultivating their own unique style. Each piece is an original work of art that cannot be replicated.
Atlanta, GA (PRWEB) November 3, 2009 -- J. Oliver & Company is proud to announce the launch of its new online store, offering unique, artistic, elegant silver gifts, gifts for weddings, silver servingware and silver jewelry. The company specializes only in silver, with an array of innovative pieces that will make very special gifts to be cherished for years to come.
Black Ceramic bowl infused with silver
Through the variety and expert craftsmanship of the silver pieces offered, J. Oliver & Company hopes to introduce people to the renowned, time-honored tradition of silversmithing. As far back as 3000 B.C., the Greeks fashioned silver into jewelry, gifts for weddings and other special occasions. Over time, artisans and silversmiths designed more artistic silver pieces. That was until the mid 1900s, when stainless steel started to replace silver cutlery. Companies such as The American Silver Company, Durham, and The Chicago Silver Company were forced to merge or close their shops. Others such as Tiffany's, Lunt, and Reed and Barton began to design their silver pieces to be more mainstream to attract a wider audience. Silver servingware that was crafted by skilled artisans became more machined and less artistic.
"But the great silversmiths did not disappear altogether. There are still artistic silversmiths producing exclusive silver pieces for celebrities and heads of state. But these items are hard to find and almost always produced outside of the United States," says Debbie Kiss, Vice President of Merchandising for J. Oliver & Company.
"We knew that these artisans were out there. We had collected their pieces for years. So we did our research, hopped on a plane, and sought them out," says Kiss. "We scoured places like the American Southwest, Mexico and Great Britain to find them -- and they were there. They are the second and third generation of silversmiths who practiced under the greats like William Spratling and Antonio Castillo. They are crafting handmade silver bowls and sterling serving pieces in small production runs, just like their parents and grandparents did for Cartier and Tiffany's years ago."
J. Oliver & Company is proud to offer these unique silver pieces, many of them inspired by nature, with arresting shapes and designed by hand. Some of the distinctive designs infuse silver with a variety of materials, including leather, ceramics and precious stones to create truly unique, versatile items that are works of art. To see more, please visit http://www.joliver.com.
About J. Oliver & Company
J. Oliver & Company artisans create and design each item from concept to finished product. Each silver piece is an original work of art that cannot be replicated. Many of the company's artisans are second or third generation silversmiths who have spent years perfecting their craft and cultivating their own unique style. The artisans have designed silver for exclusive clientele, including President Ronald Reagan, the Dutch royal family, and former Mexican presidents. They use only solid sterling silver or 950 silver (95%) for all of its jewelry. When silver plate is used for housewares, it is plated at seven times the industry specification and only on brass or copper so that the silver will last for many years to come.
J. Oliver provides affordable prices and exceptional customer service. The company does not charge for extras like anti-tarnish gift pouches, note cards or standard shipping. Each item is thoroughly inspected in three separate stages to ensure quality: once during production, once during distribution and, finally, during the packing stage. Each product carries a standard 30-day money back guarantee.
Media Contact:
Debbie Kiss
Vice President of Merchandising, J. Oliver & Company
(404) 272-0435
debbie (dot) kiss (at) joliver (dot) com
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