Event Producer Hal R. Abramson, Releases "Simplified" Concert Promotions Book

All inclusive 140 page concert promotions instructional manual by major promoter with 34 years experience. This incredible step-by-step book is a streamlined version of the best selling 345 page concert and music festival promotions manual by legendary promoter Hal R. Abramson. This new book simplifies the complicated concert promoting business.

Rockville, MD (PRWEB) October 28, 2009 -- Promoting concerts is not so simple, and with every component growing more complicated yearly, since 2000, Hal Abramson's concert-promotions.com web site has attracted promoters as diverse as Iragi War soldiers to prison inmates looking for clarity, detailed answers and guidance on promoting concerts and music festivals. How Not To Promote Concerts & Music Festivals, a success as the best selling concert promotions book available exclusively online, isn't the only reason to stop by his web site.

Over the last 10 years, the larger book has developed into an all encompassing mother-of-all promotions manuals, detailing everything from how to set up your promotions office to intellectual property for all types of events from club concerts to mammoth multi-day music festivals. "Promoting is not just promoting, it's doing everything else necessary to make the event happen." Abramson said. It's complicated and in these "right-now" times, beginning promoters wanted something simpler.

After 25 years of compiling notes, methods, plans, proposals, contacts and facts, Abramson authored the How-Not-To book in 1999, starting as a 160 page compilation. Now, the present 345 page behemoth of what-to-do and what not-to-do is considered a "Bible of the Biz" by many, and it's gone over big. Selling thousands of copies worldwide, now with a CD containing 20 usable forms, Abramson has repeatedly received requests for a simpler version for new promoters wanting to know enough to start and promote.

So, Abramson made thousands of edits over years to reduce a complicated business into a 140 page read-and-promote manual. In a business with no schools or declared standards, Abramson 55, has abridged and reconstituted his big book into a succinct, step-by-step insider's guide on the art of promoting concerts only, called How Not To Promote Concerts, Simplified.

Both books examine budgets and individual costs, calculating break even point, determining potential gross, event net, how to negotiate talent buys, make media buys, ticketing options, sponsorship instructions, letters, contracts, investment proposals, contacts, stage production, security, box office, web design, and both books are heavy in both online and conventional marketing. Hal said. "All Promoters have their own signature and style. No two promoters do everything the same way. But there are standardized ways of methodically executing the various stages of the promoting and producing process."

The new book breaks down each concert promoting component. New promoters are shocked to see the cost of entering the business. Shrewd talent agents calculate the artist's share, and you are shown how to figure what you should pay the act, how to negotiate with agents, write a marketing plan, estimate the attendance, and how to price tickets. It's all covered in this simplified book as it confirms answers to questions, and those you hadn't thought of. The bigger book offers a large festival supplement and more details.

Abramson's web site is a Promoter's Portal offering free tips, informed advice, instructions, festival history, valuable contact links including one for promoters worldwide to email him directly. With 34 years of promoting experience, Hal Abramson has one of the most diverse and effective promoting tool boxes anywhere, and uncharacteristic of the stereotypical promoter, is willing to share his wealth of experience.

See more about both books at www.concert-promotions.com

Here's what other say.

"The book is a jewel, priceless, I never leave home without it, right now it is my crutch. I can't say thank you enough." Darlene, California Promoter

"I read the whole thing and found it absolutely amazing! A very detailed book with a ton of pertinent information. Anyone that wants to do promoting for themselves or other bands - should read the book! I think the book was great and honest."    Jeff, Who's Ya Daddy Productions

"The book's great, tons of information There is more than enough info there to put on a successful concert. Very informative and you shouldn't take a bath on the event if you follow it." Bill, Canadian Promoter

"This is a solid reference manual" Pema , Literary Agent

"It is quite clear that a great deal of work has gone into this how-to regarding the proper running of concerts and festivals. We very much enjoyed studying it from the standpoint of what not to do and, if you did do it, how to get yourself out of it." Terry, The Abacus Group Literary Agency

Hal R. Abramson is a professional Amercian concert and music festival author and festival consultant.

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