Shamir Wins Hermes Creative Award for Second Year in a Row

Shamir's "Keeping Your Attention" ad campaign receives honors for creativity and exceeding industry standards.

San Diego, CA (PRWEB) May 17, 2009 -- Shamir Insight, Inc., manufacturer of premium progressive lenses, has developed a unique advertising campaign, which began running in 2008 and has continued to run in 2009. The ad campaign titled "Keeping Your Attention" is geared primarily towards Opticians and utilizes non-traditional imagery and copy to keep the reader's attention. On April 24, 2009 the Hermes Creative Awards committee notified Shamir that the "Keeping Your Attention" campaign was selected as a winner of a Gold Hermes Award.

The campaign has showcased various images, including a painting of Adam and Eve, the Berlin Wall, a European Streaker and more all linked to Shamir's line of premium progressive lens products. This is the second Gold Hermes Award Shamir has received; the first was awarded in 2008 for their "In the Office AutoReply" campaign.

"The 'Keeping Your Attention' campaign has allowed us to branch out from the "standard" look of ads in the optical industry. Although it may not seem like it, there actually is a method and structure behind each ad that is part of the campaign. We are very particular when selecting the images that will be used, and while the ads may have an unconventional tone, we always ensure that there is an identifiable message communicated. It's an honor to be recognized by the Hermes committee for the second year in a row," said Matt Lytle, VP of Marketing

Moving towards a more non-traditional form of communication to connect with both the consumer and eye care professional, Shamir has recently released updated literature pieces that feature the same

"unconventional tone" as their ad campaign. Shamir has also introduced an educational video called "The Magical World of ReCreating Perfect Vision®", which leads viewers on an educational, animated journey hosted by Shamir's animated character, Mr. Progresso. Shamir's "The Magical World of ReCreating Perfect Vision®" video can be viewed online at www.youtube.com/shamirinsight.

Shamir Insight, Inc., is a fully owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based, public company (NASDAQ: SHMR), which is engaged in the development, design and manufacture of premium progressive lenses and molds for the ophthalmic industry. Serving as the Sales & Marketing center for the USA, Canada, Central /South America and Mexico, Shamir Insight specializes in the marketing of premium progressive lenses under product brand names such as Shamir Autograph®, Shamir Creation®, Shamir Piccolo®, Shamir Attitude®, Shamir Genesis™ and Shamir Office™, the industry's leading occupational lens. Exclusively designed with proprietary, patented EyePoint Technology®, a groundbreaking software program that utilizes ray-tracing to compute optical properties and simulate human vision, this extensive product line is distributed through a network of over 300 Shamir ReCreating Perfect Vision® partnering optical laboratories. Shamir Insight employs a large national sales force of Account Executives, many of whom are ABO-accredited educators who speak on a variety of optical topics to Eye Care Professionals. Shamir Insight is a member of Vision Council of America (VCA) and the Optical Laboratories Association (OLA) and supports VCA's Check Yearly See Clearly® program. The company was established in 1997 and is headquartered in San Diego, CA.

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