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All Press Releases for May 16, 2009 Subscribe to this News Feed    
 

The Unbruised Potato Takes the Silver

Classic Foods Wins the Silver Award in the Summit International Creative Award Competition

Irvine, Orange County, CA (PRWEB) May 16, 2009 -- Classic Foods, North American Snack Food Manufacturer of Kettle Classic® potato chips, entered into the Summit International Creative Award competition and took the silver for their brilliant and witty advertisement.

Imagine a figure illuminated by a spot-light. The figure is standing upright, center-ice, wearing a hockey helmet. It isn't your typical hockey player, but, a Kettle Classics® Potato! As sponsor of the Anaheim Ducks Hockey Club, Classic Foods placed this advertisement into the Ducks' annual yearbook for fans to purchase. As the advertisement states, "No bruised potato will ever start for us". This goes for both Kettle Classics® all-natural, gourmet potato chips, and of course the Anaheim Ducks as they battle their way through NHL playoffs!

The ingenious ad was created by a dynamic duo: Nader Mikhail, concept and copy, and Leroy Tellez, Designer. Without this outstanding team, winning the Silver from the Summit Creative Awards would not have been possible. They understood Kettle Classics® and were able to incorporate what they stood for and tied it into the Anaheim Ducks Hockey team to create an original piece! The results: Award Winning!

Kettle Classics® exclusive recipe uses premium potatoes that are thickly sliced and cooked extra slowly using only the purest oils and seasonings. This all natural snack is available in a variety of gourmet flavors such as, Wasabi Ranch, Honey Dijon Mustard and African Red Devil Pepper.

Classic Foods, Inc. is a family owned manufacturer of top quality branded snack foods, who is passionate about a healthy world for generations to come. Distributed throughout the United States and Canada, brands include Kettle Classics® Potato Chips, Stoned Classics® Organic Tortilla Chips, Baked Classics® Potato Crisps and California Classics™ School Snacks. Classic Foods products are available in traditional food-service outlets, institutional locations, and national food chains.

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TRACY THOMAS
Classic Foods
866-234-1923
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