Announcing the Release of Restaurant Marketing 2009 - Success in Hard Times

Due for publication at the end of May and available now through the website this book is a very specialised one. Restaurant Marketing 2009 looks at modern and traditional marketing techniques as applied to restaurants. The author, Alex Joll, published an article recently regarding marketing strategy and runs a marketing and sales website. Alex has years of experience in business and has run and owned several restaurants in more than one country.

(PRWeb UK/PRWEB ) May 8, 2009 -- Restaurant Marketing 2009 takes a broad view of marketing in this tough economic time and looks at what works and what does not.

One of the biggest points put forward is the fact that restaurants should be running multiple streams of marketing in order to succeed. It is also said that the days of advertising in traditional media are all but gone. To advertise successfully in magazines and newspapers you need more than just the standard advert.

Too many business waste money on adverts in print media because it what everybody does, and its what they have always done. This form of advertising is, more often than not, ineffectual and the results are very hard to gauge.

If companies do want to keep up their exposure in the local press it is best done through press releases and advertorials. It is a well know fact that editorial copy is read much more than advertising copy so having articles published is a natural way to go.

Modern marketing should revolve around an internet page, and this can be a great device for informing people, involving people and selling to people. It is not recommended to have an expensive website but simply an informative and current one. This is also the home of something much more subtle, a new way of marketing that restaurants should be exploiting to the full.

Namely the newsletter and database of clients. Restaurant Marketing 2009 goes into much detail on how to build a list and then use its full potential. It is recommended to use a system available from http://www.CustomersareforLife.com which is particularly apt for restaurants.

In summary there is an amazing amount of information and detail in this book and it is well worth reading, even for those who don't own a restaurant. Anyone who does, or manages one, should get a copy of this book and use it to its full.

To get a pre-publishing copy of Restaurant Marketing 2009 visit the website:
http://www.RestaurantMarketing2009.com where you can download a copy for free, see their terms and conditions for details.

Bath, wilts, 7th May 2009

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