As More Shoppers Seek Seafood for Health, Former Alaska Fisherman Offers Timely Insider Tips
The quality of fresh and previously frozen fish declines quickly in retail display cases
Bellingham, Wash. (PRWEB) May 4, 2009 -- If you've ever bitten into a perfectly prepared piece of salmon from your local grocer and been disappointed instead of delighted, an Alaska fisherman-turned-seafood-retailer has some insider advice for you.
Shoppers are seeking out fish for their omega-3 fatty acids, which are highly beneficial but quick to spoil. This is why fish ─ especially oil-rich species like salmon ─ are best when frozen within hours of harvest, purchased frozen, and thawed at home. (Vacuum-sealed frozen fish thaws in just 30 minutes when immersed, still in its package, in cold water.)
According to former fisherman Randy Hartnell, fish that's been frozen soon after harvest usually tastes fresher than "fresh" fish that's never been frozen. In addition, fish displayed as fresh at supermarket seafood counters suffers the quality-degrading effects of light, air and inconsistent storage temperatures.
"The 'fresh' fish in most markets is rarely in the ideal condition that the label implies," said Hartnell, founder and president of Vital Choice Wild Seafood & Organics, which was profiled in the May issue of Every Day with Rachael Ray. "And while many supermarkets sell previously frozen fish, it may not have been frozen quickly enough post-harvest, and often languishes, thawed, in a display case for hours or days under conditions that foster bacterial growth."
In contrast, frozen wild seafood from Vital Choice ─ including salmon, tuna, sablefish, shrimp, scallops, and crab ─ is cleaned and flash-frozen within hours of harvest from Alaskan and North Pacific waters. Their fish stays frozen solid as it travels to customers vacuum-sealed on dry ice (at -10°F or colder), thereby preserving its fresh-caught flavor and quality. This allows people to buy affordably in bulk, and select stellar-quality seafood from their freezers for months.
"Consumers who buy thawed, previously frozen seafood at the local supermarket rarely get top-quality fish, and have to cook it almost immediately," Hartnell said. "The way we process and pack our products eliminates the risk of a ruined or inferior fish dinner."
For more information on Vital Choice, please visit http://www.vitalchoice.com.
To try some of their wild seafood at an introductory discount, use the promo code VCFISH509 to save 10% on your first Vital Choice order through May 31, 2009. Orders must include $60 of frozen goods, and require creation of an account. Orders of $99 or more ship free, and all orders are 100% guaranteed.
About Vital Choice Wild Seafood & Organics
Before founding Vital Choice in 2001, Northwest Washington native Randy Hartnell spent more than 20 years as a commercial fisherman in Alaska. Today, Vital Choice is a trusted source for fast home delivery of the world's finest wild Alaskan seafood and organic fare. Vital Choice foods are among the purest available, and are sustainably harvested from healthy, well-managed organic farms and wild fisheries. The company's products are recognized for their superior taste and health benefits, and are endorsed by leading health and wellness experts, including physicians specializing in nutrition, pediatrics, and integrative health care.
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