Thailand's Chang Beer Wins Gold Medal in the 2008 World Beer Championships

You might say that Thailand's Chang Beer is hoarding gold. Gold medals that is. The smooth, crisp and full-bodied premium malt lager import recently picked up its second international gold medal in 2008. The most recent accolade was bestowed on Chang, the No. 1 Thai import in the U.S., by the acclaimed Beverage Testing Institute (BTI). Chang earned an impressive 90 points in The 2008 World Beer Championships and was awarded a gold medal in the Pale Lager Division with an "Exceptional" rating by the Beverage Testing Institute judges. BTI uses a proprietary blind tasting methodology developed by America's premier independent alcohol beverage review body. Six months earlier, Chang received a gold medal in the Beers, Water & Soft Drinks category at the prestigious MONDE SELECTION Bruxelles - World Selection of Quality 2008 in Vienna, Austria.

New York, N.Y. (PRWEB) January 9, 2009 -- You might say that Thailand's Chang Beer is hoarding gold. Gold medals that is. The smooth, crisp and full-bodied premium malt lager import recently picked up its second international gold medal in 2008.
   
The most recent accolade was bestowed on Chang, the No. 1 Thai import in the U.S., by the acclaimed Beverage Testing Institute (BTI). Chang earned an impressive 90 points in The 2008 World Beer Championships and was awarded a gold medal in the Pale Lager Division with an "Exceptional" rating by the Beverage Testing Institute judges. BTI uses a proprietary blind tasting methodology developed by America's premier independent alcohol beverage review body. Six months earlier, Chang received a gold medal in the Beers, Water & Soft Drinks category at the prestigious MONDE SELECTION Bruxelles - World Selection of Quality 2008 in Vienna, Austria.
   
John Lennon, president of Chang Beer U.S. importer International Beverage USA, is thrilled with Chang's continuous run of back-to-back gold on a world stage.
   
"I have been in the beer business for many years, and few beers have impressed me more than Chang," said Lennon. "Once again the experts have spoken and the gold goes to Chang. We couldn't be more proud of Chang's performance in these tough competitions. It is simply one of the world's finest tasting beers."
   
Lennon describes Chang (www.changbeer.com), which has been in the U.S. for 18 months and widely available in a majority of Thai and Asian-Fusion restaurants, as an extremely smooth, full-bodied 100 percent malt lager with a complex aroma - a smoky, peaty blend of sweet green apples and vanilla - and a beautifully balanced flavor which is crisp and incredibly refreshing.
        
Lennon said he is particularly proud of Chang's performance against 31 other pale lagers, which are produced by a range of well known craft brewers and large international brewing companies. The lagers in the competition, many of them well established larger brands, hail from 17 countries around the globe and eight U.S. states.
   
The distinguished tasting panel described Chang as: "Bright golden color. Honeyed raisin toast aromas with a hint of lychee follow through on a crisp, smooth entry to a dryish medium body with a hint of apple, nut, and a solid roasted grain character. Finishes with a crisp, balanced earthy hop and pizza dough fade. A very nice food beer."
   
For more information about Chang Beer, contact John Lennon, president of International Beverage USA, 60 East 42nd Street, Suite 2134, New York, NY 10165, tel. 646-896-3807, and visit the Web site www.changbeer.com to learn more about this super premium import.

More About The Beverage Testing Institute Tastings
The Beverage Testing Institute is an independent, privately owned corporation that conducts professional, blind tastings and reviews of beverage products. It does not accept advertising or sponsorship from any producer or commercial entity. The participation of the BTI's World Beer Championships is completely voluntary and an open forum. The BTI tasting panel includes senior staff members of BTI, who are recognized ad world-class sensory evaluation experts in the field of alcoholic beverages. BTI also relies on qualified experts from retail, wholesales and on-premise sectors who have been trained in BTI's proprietary evaluation methodology. Full results of the World Beer Championships are published on Tastings.com. BTI awards gold, sliver and bronze medals to beers rating 80 points and above, and NR (not recommended for those under 80).

I have been in the beer business for many years, and few beers have impressed me more than Chang

Once again the experts have spoken and the gold goes to Chang. We couldn't be more proud of Chang's performance in these tough competitions. It is simply one of the world's finest tasting beers.

Bright golden color. Honeyed raisin toast aromas with a hint of lychee follow through on a crisp, smooth entry to a dryish medium body with a hint of apple, nut, and a solid roasted grain character. Finishes with a crisp, balanced earthy hop and pizza dough fade. A very nice food beer.

Contact:    
John Eccleston, OpenGate Marketing
845.353.2685 or 845.323.3276

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Thailand:Thailand's Chang Beer Wins Gold Medal in the 2008 World Beer Championships from The Food Biz Daily on Jan 12, 2009

Thailand:Thailand's Chang Beer Wins Gold Medal in the 2008 World Beer Championships

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