Australia's Best Magazine Features Exclusive Editorial Feature With Jenny Craig

Honi Cervi, Jenny Craig's Supply Guru, has been selected for an interview in the award-winning business publication, Australia's Best.

Sydney, NSW (PRWEB) November 26, 2008 -- Honi Cervi, Food Development and Supply Manager for Jenny Craig, has been featured in the highly-respected publication, Australia's Best Magazine, published by Bean Media Group.

"Jenny Craig adopts a complex supply chain including boat, sea, rail and road to ensure food gets to our clients at one of our 100 plus Jenny Craig centres," said Supply Chain Guru, Honi Cervi. "A strong relationship between two major transport companies in Australia and New Zealand enables us to go where many other retailers dare not go such as from Hobart to Cairns, Kalgoorlie to Auckland. Our vast locations demonstrates our commitment to helping as many people as possible get all the benefits of getting their weight under control through a change in lifestyle."

"We work hard to ensure our suppliers are as committed to our clients needs as we are..." said Honi Cervi. "Our passionate supply chain team Kylie, Karen and Stephanie have a huge responsibility to make sure that all products are available at all times in every centre. Unlike traditional retailers, we do not have the luxury of directing consumers to an alternative product. Our menus are structured and sold as a complete 'Day' and if one food item is not in store then up to six menu days may not be available. Imagine going to a restaurant and not being able to order 1/3 of the menu. Frustrating!"

"Our accredited practising dietitians and food technologist work with over 27 manufacturers ranging from niche family operations to multinational organisations. Owning the entire process from prototype to plate gives us control over our entire supply chain," continued Honi Cervi. "We have a unique relationship with our clients, unlike other organisations who sell food, as we deal with our consumers on a weekly basis at their consultations. This provides us with valuable feedback in relation to our food, menus and service. We work hard to ensure our suppliers are as committed to our clients needs as we are and that they understand how a client feels when they are told they can not have their favourite dinner. Our supply team is also responsible for directing clients' feedback directly to our suppliers which closes the loop on our clients' high expectations."

"A strong understanding of our individual suppliers' capabilities plays a critical role in developing and evolving our supplier relationships. We focus on working with our supplier to improve processes and prevent recurrences of undesirable situations rather than blame them for something that went wrong. Having a spent ten years in manufacturing prior to my appointment at Jenny Craig eight years ago and having recruited a development team with manufacturing experience, we have a detailed understanding of the challenges our suppliers face," said Honi Cervi.

The entire editorial feature published by Bean Media in Australias Best, can be found here: http://australiasbestmagazine.com.au/profiles/Retail_Jenny_Craig.pdf

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