Rasmussen Reports Selects Intermarkets to Manage Advertising
With the 2008 election season in full swing, Rasmussen Reports - the most visited public opinion polling Web site in the U.S. - has selected Intermarkets to manage the site's complete advertising sales.
Vienna, VA (PRWEB) August 9, 2008 - Intermarkets (www.intermarkets.net), the leading independent advertising sales management firm for Web site publishers, has been selected by Rasmussen Reports to manage the advertising sales for its Web site. Rasmussen Reports will join the Intermarkets Portfolio family of publishers, providing advertisers with access to an enlarged audience of affluent, active and engaged Web users.
"Intermarkets has the tools, people and commitment to take Rasmussen Reports to the next level," said Scott Rasmussen, president of Rasmussen Reports. "Intermarkets has the right people in the right places to execute a growth-focused strategy."
Rasmussen Reports (www.rasmussenreports.com) specializes in the collection, publication, and distribution of public opinion polling information on subjects including Presidential politics, the 2008 Olympic Games and the economic climate.
"Rasmussen Reports is the perfect fit for Intermarkets," said Kevin Lucido, Intermarkets CEO. "We will drive growth and profitability by meeting Rasmussen's needs and its audience's needs."
"By adding Rasmussen Reports to the Intermarkets Portfolio, advertisers will be able to utilize traditional online display ads, sponsor links, polls and newsletters, and get dedicated email promotions. It's a winning opportunity for all parties," said Lucido.
Rasmussen is noted as the most accurate researcher in the political polling business. During both Election 2004 and Election 2006, it was the top-ranked public opinion research site on the web.
Intermarkets will provide rich experiences and deliver desired solutions to the high-income, college-educated men and women who manage businesses, set policy, invest in stocks and bonds and buy top brands, on Rasmussen Reports. Advertisers will have the advantage of using Intermarkets' specialized ad serving technology to reach the audience with a variety of user-friendly and effective marketing techniques.
Advertisers can find out more in the Rasmussen Reports media kit (http://www.intermarkets.net/mediakit/rasmussenreports.html).
About Intermarkets
Intermarkets, Inc. is the nation's leading independent advertising sales management firm for Web site publishers. Serving more than three billion ads every month and reaching more than 2.5 million people everyday, Intermarkets provides publishers and advertisers with a wide range of services, including advertising sales, media buying, custom content, software, ad serving and more. The privately held company is based in Vienna, Virginia. For more information about Intermarkets visit www.intermarkets.net/about.html
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