America's Most Praised Reading Software Firm Selects Crossbow Group for Lead Generation Campaign

Lexia Learning, headquartered in Concord, MA, has chosen Crossbow Group to develop a lead generation campaign in support of its award-winning Lexia Reading program. Targeted to primary and secondary school educators the campaign will launch this spring.

Westport, CT (PRWEB) March 16, 2008 -- Lexia Learning, headquartered in Concord, MA, has chosen Crossbow Group to develop a lead generation campaign in support of its award-winning Lexia Reading program. Targeted to primary and secondary school educators the campaign will launch this spring.

"The quality of the Lexia Learning product and the deep and broad experience of their management team make our assignment much easier," said Jay Bower, Crossbow Group president. "We'll leverage our 20+ years experience in the education market to make this a profitable, winning effort."

"We chose Crossbow Group because of their direct marketing expertise in the educational market, as well as their ability to provide solutions to all aspects of our campaign," said Paget Hetherington, director of marketing. "Crossbow understand our business and add value to our marketing efforts. We value their ideas and input."

About Lexia Learning
Lexia Learning Systems, Inc., headquartered in Concord, Mass., is one of the best-known and highly-respected reading software companies in the world. Lexia Reading™ software supports reading skills development in students at all levels of ability, Pre-K to Adult. Today, Lexia's programs are used in over 10,000 schools, adult education centers, and tutoring centers nationwide as a supplement to reading instruction. Over one million students have successfully learned to read with Lexia Reading™ software. Contact Paget Hetherington, director of marketing at (978) 405-6275 or email paget@lexialearning.com for more information.

About Crossbow Group
Crossbow Group, one of B-to-B Magazine's Agencies of the Year for the second straight year, is a full-service direct and interactive marketing and communications agency with expertise in developing high impact programs that drive measurable results - across the entire spectrum of communications media. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm's client list includes CIGNA HealthCare, T.Rowe Price, Intuit, Yahoo!, The Motley Fool and other well-known brands. For more information about the company, go to www.crossbowgroup.com or contact Jay Bower at 203-222-2244.

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