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Good Advice -- Shame About the Timing

HIV and AIDS awareness campaign continues comedy shocks online.

London, UK (PRWEB) November 11, 2007 -- Parental advice is all well and good, but getting sex tips from your mum whilst in flagrante is every man's worst nightmare. And that's exactly what happens in 'Good Advice', the latest comedy sketch from the BBC's G.I. Jonny HIV awareness campaign.

Following the success of the first G.I. Jonny film, where the innuendo-laden antics of the eponymous action figure G.I. Jonny and his arch enemy Captain Bareback led to outrage from the PC brigade, this excruciatingly funny film is likely to further fan the flames.

The Good Advice film is part of an online information campaign aimed at raising and spreading awareness of HIV in the UK among 16-24 year olds. Along with BBC TV and radio programming, the film directs viewers to an interactive website www.gijonny.co.uk where, as well as finding out more about HIV and AIDS, you can create your own customised G.I. Jonny virtual action figure which can be sent to friends and downloaded to Facebook, thus creating your own army and protecting your friends.

G.I. Jonny is also on the move, 'informing and protecting' the nation about HIV with a series of events in towns and cities across the UK, as well as a marching parade through London on Friday November 30 in advance of World AIDS Day.

For more information, please contact Simon Judges at immediate future
on 0845 408 2031 / 07949 138017

Notes to editors

 
  • The first G.I. Jonny film has been watched 1.6 million times to date. There have been 6 million hits to the campaign website, with 85,000 virtual G.I. Jonny action figures created to form an army in support of the campaign.
  • A new survey by the BBC revealed high levels of ignorance and complacency about HIV among 16-24 year olds:
  • 89% of 16-24 year olds rarely or never think about HIV when making decisions about their sex lives.
  • Nearly half (41%) of 16-24 year olds consider themselves to be at "no risk" of catching HIV.
  • 74% of 16-24 year olds demonstrated that they didn't know the correct facts about HIV.
  • Over half (55%) of 16-24 year olds surveyed believe the myth that you can get HIV from kissing.
  • 47% believe that it can be passed on from toilet seats.
  • Over a quarter (26%) of 16-24 year olds do not feel informed about HIV and the issues surrounding its transmission and prevention.
  • A third of young people don't wear a condom with a new partner.
  • A third of 16-24 year olds get their HIV information from their mates.
  • The last significant national campaign focusing on HIV in the UK was 20 years ago. This generation have missed the message about HIV.

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CONTACT INFORMATION
Simon Judges
G.I. Jonny
0845 408 2031
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