Vote with Your Taste Buds!

Hot, juicy hamburgers piled high with a variety of toppings.

DUBLIN, Ohio (BusinessWire EON) September 7, 2007 -- That's the inspiration behind the "Build Wendy's New Burger" contest, which has generated more than 15,000 recipes from burger-lovers across the country.

The many hamburger flavor combinations have been narrowed to ten contenders, and now America gets to choose its favorite. Voting will take place at ThisIsMyBurger.com through September 24.

The winner will receive $25,000 and the opportunity to potentially have his or her hamburger added to Wendy's menu in 6,000 stores nationwide. Nine runners-up will receive free Wendy's hamburgers for a year.

With 54 ingredients to select from - some classic, some creative, some eclectic - entrants crafted their ultimate burgers online and submitted their creations to a team of Wendy's hamburger experts for judging. The panel looked at the taste, build-ability and originality of each entry, and selected the following finalists, in no particular order:

Two fresh beef patties, bacon, Colby Jack cheese,

Texas Ranch Burger caramelized onion, iceberg lettuce, ranch sauce

and BBQ sauce, all on a premium bun

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Two fresh beef patties, bacon, Pepper Jack cheese,

The Californian avocado, iceberg lettuce, sliced tomato and ranch

sauce, all on a premium bun

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Two fresh beef patties, sliced ham, Genoa salami,

Philly-Style Hoagie American cheese, fresh onion rings, shredded

Burger lettuce, sliced tomato and creamy Italian

dressing, all on a premium bun

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Spicy Bacon Guac Single fresh beef patty, bacon, Pepper Jack cheese,

Burger sliced jalapeno peppers, guacamole and hot pepper

sauce, all on a premium bun

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Single fresh beef patty, bacon, Mozzarella cheese

Bacon Mushroom sauce, Teriyaki sauteed mushrooms and onions,

Teriyaki Burger iceberg lettuce and garlic mayonnaise, all on a

premium bun

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New Age Single fresh beef patty, Feta cheese, sliced

Mediterranean avocado, fresh onion rings, sliced tomato and

Burger garlic mayo, all on Wendy's freshly-baked artisan

bread

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Calypso Bacon Single fresh beef patty, bacon, Pepper Jack cheese,

Cheeseburger mango salsa, onion rings, fresh spinach and spicy

brown mustard, all on a premium bun

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Single fresh beef patty, bacon, cheddar cheese,

Beef & Portabella sauteed portabella mushrooms, caramelized onions,

Melt fresh spinach, sliced tomato and garlic mayo, all

on a premium bun

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Wendy's New Single fresh beef patty, sliced ham, bacon, Swiss

Teriyaki Blast cheese, Teriyaki sauce, pineapple and mayonnaise,

Burger all on a premium bun

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Single fresh beef patty, gorgonzola cheese,

Tuscan Burger caramelized onions, sliced tomato and balsamic

mayo, all on a premium bun

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"We're anxious to see which enticing hamburger America wants on our menu," said Wendy's Chief Marketing Officer Ian Rowden. "We've certainly seen some wild flavor combinations, but we're thrilled that so many consumers have taken time to come up with their ideal hamburger creation."

The contest is just one of the ways Wendy's is bringing to life its promise of fresh, never-frozen beef hamburgers, while engaging younger consumers in compelling ways. Currently underway is a 24-city Great Taste Tour, a mobile sampling effort featuring the give away of 72,000 hamburgers and gift cards.

Other Features of ThisIsMyBurger.com

In addition to the "Build Wendy's New Burger" contest, ThisIsMyBurger.com includes other interactive features:

-- Community page

-- Create your individual hamburger profile and see where other

hamburger fans live who order the same way you do.

-- Create Your Wendy

-- Features a tool that allows people to design their own

interpretation of the familiar Wendy character using a pre-set

group of elements (hair, eyes, outfit, etc).

-- Video Gallery

-- A gallery with "Create Your Wendy" artist videos with music by

up-and-coming regional bands.

-- Humorous short videos that show how a great hamburger can spice

up everyday situations.

The site also features a daily instant win contest rewarding winners with hamburgers for a year (via a Wendy's gift card) as an incentive for registering on the site and frequently logging on.

Wendy's International Inc. Overview

Wendy's International Inc. (NYSE:WEN) is one of the world's most successful restaurant operating and franchising companies. More information about the Company is available at www.wendys-invest.com.

The Wendy's name and design is a registered trademark of Oldemark LLC and is licensed to Wendy's International, Inc.


Contact Information
Bob Bertini
Wendy's International Inc.
http://www.wendys.com/
614-764-3327

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